An online mention of your name, address & phone number [NAP] of your native business is referred to as a local citation. Citations are built on local business directories, your business site, and apps, as well as on social channels. Citations help internet searchers to find your local business or directly visit website and even influence your ranking on search engines. Correct citation building can rank you high even on Google Maps. Many citations can be managed actively as it ensures data accuracy.
Local citation types
You can find local citation sources either manually or use automated services. There are different local citation types you can consider.
- Major local business core platforms like Google My Business, Neustar, Acxiom, Infogroup, or even on review-oriented social sites like Yelp and Facebook.
- Seek geo/industry-specific websites like professional associations & guilds sites or chamber of commerce sites.
- Supplementary citations on extensive publications like a news site, blogs, government databases, maps, apps, etc.
Local business listings and citations appear frequently without any business action through data flow across the web. For example, data from sites like Google My Business can flow to another platform like Superpages. Remember, the way data flows can impact your local business reputation because of small inaccurate data. Therefore, control data accuracy across every reference and listings to avoid customer and revenue loss as well as local search rankings.
Core local citation components
The main citation components you will need while getting your Australian-based business on Bleen.com.au are store name, address & phone numbers as well as a link to your online website’s web page. Many listings even incorporate the following elements –
- Operation hours
- Business description
- Payment methods accepted
- Driving directions
- Email address
- Alternate phone number
- Owners response
- Fax numbers
- Social media links
Reasons local citations are important
The local citations influences –
- Search engine rankings – If the search engine encounters accurate and consistent data on different listings as well as platform quality it exists on, it ranks your business well and vice versa.
- Customers – Accurate citations are helpful to users, which can transform into successful transactions. Inaccurate data can misdirect customers causing reputation and revenue loss.
Local citation influences variables like reputation, revenue, and ranking, so are regarded to be important.
Citation management risks and benefits
Read BusyFox, a business blog that defines the passive approach risks and the active approach benefits of citation management. It is a subtle but potent marketing strategy that every local business needs to understand.
Passive approach risks
- No awareness of competitors edits
- Inaccurate citations
- Poor local citations
- Less control on online business representation
- No strategy to find and manage reviews
- No updates on data changes
- Duplicate business listings
Active approach benefits
- Permanently close duplicate local listings
- Accurate citations built on high-quality major platforms
- Correction of incorrect data
- A robust strategy for citation data editing
- Discover and manage reviews
- Comprehensive control of online business representation
Local citations are online assets, which need an active approach as they will optimistically influence your business repute, profit, and ranking.