Written content and video marketing concepts are continually evolving just as fast as search engines, audiences, and consumer trends demand them to do so. Two up-and-coming social media outlets being explored for marketing success are the apps TikTok and Snapchat.
So, how do these two apps differ, and which is best for your next campaign? Let’s compare the two in brief concerning marketing viability.
TikTok for Video Marketing
Dominated by Gen Z users, TikTok is relatively affordable way for companies to expand their funnel and brand recognition. This innovative app is formatted in such a way that allows users to follow you and find your company’s content and pages more easily than on Snapchat.
TikTok also is allowing more accounts to place e-commerce site links into their videos, allowing for more branded content than Snapchat typically does. Videos can be keyword and hashtag optimized, and once your page account gets officially verified, you can link up your bio and really start building up a consistent audience.
Marketing Strategies on Snapchat
Snapchat is remarkable app for connecting with a broader audience including Gen Z, millennials and Gen Xers. However, the platform works with marketing options that are more accessible to mid to larger sized companies versus smaller startups.
The most profitable route appears to be Snapchat Discover-based video marketing ads promoting online and in-store purchases. The Discover page and getting a high placement there can literally transform a business overnight reputation-wise.
Snapchat’s Discover ads can be purchased allowing users to post a short visual story about a special, products or to promote engaging content on your sites. The nature of the bite-sized content is ideal for boosting traffic that equates to conversions with the most typical social media audiences.
So Which App is Best for Video Marketing Efforts?
Determine your demographic, how long your videos will be and how you want to promote it. Because TikTok and Snapchat have their own pros and cons, you’ll need to evaluate how each will best fit into your marketing plan.