Digital Business Marketing Fundamentals: The Difference Between LeadPages and ClickFunnels

When it comes to moving customers and clients down the path towards a purchase, it can be quite confusing to determine the different strategic approaches you can take.

While it is true there are many tools you can use to aid in this quest, two of the top methods are utilizing LeadPages and ClickFunnels. But what is the difference and, furthermore, which should you use?

In this article, we’ll go over some of those questions that are common towards online business marketing strategies.

LeadPages

LeadPages is a landing page builder that allows you to connect with customers. While it is the most utilized lead page tool in the industry, it is not the most customizable and is ideal for people that just want to create their landing page and move on.

On the other hand, and probably the reason why it is the most widely used tool in the industry is due to the fact of its cheaper price compared to competitors.

ClickFunnels

On the other end of the digital marketing spectrum, Clickfunnels does a similar job of landing page funneling as LeadPages, however, the landing pages you can use to complement your site are much more customizable. Additionally, ClickFunnels’ base plan allows for 20,000 monthly visitors which is plenty for beginning businesses that are looking to take their landing page game to the next level.

Which One Should You Invest In?

As we noted earlier if you are looking for a resource that just works as a functional landing page and doesn’t need the additional hassle of customization, then you most likely want to go with LeadPages.

On the other hand, if you are a business that heavily uses landing pages and lead funnels, then you’ll want to opt for ClickFunnels which will simply give you more variety. At the end of the day, you will want to plan it out and be strategic about which one you end up using.

 

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