Often stores have a solid product or service. In fact, owners may find that setting up shop is the easy part of owning a company. Getting people in the door, however, is another ball game. To increase customer base, proprietors have to work hard to promote their operation, getting people to know the place is there and running well. If you’re looking to garner some additional attention, consider the following three tactics.
- Have Neighborhood Pop-Up Booths
Communities often have one day a week when businesses come in, offering products to residents. These markets often focus on food trucks serving patrons for the night. It’s an excellent chance to request a pop-up stand for your own establishment. Invest in large format prints that highlight your company, and put them up with your table. Have out samples and flyers promoting your brand. Spend the evening talking up your place and getting your name out to locals.
- Concentrate on Social Media Presence
Phones don’t go far from people anymore. A source of constant information, people are often breaking to search engines for what they require or checking up on their social media accounts. Have a presence on major sites, frequently posting to keep your brand out for people to remember. If you aren’t tech-savvy, outsource this to someone who is.
- Work With Charities
Pair up with a local charity group, offering to sponsor an event. Little leagues often need corporate funding, and you get your name somewhere on the field. Other organizations may host fundraisers such as 5k runs or evening dinners. Give time or funds to help make it happen. In exchange, your company name is usually listed for others to see.
Marketing is a broad category, and there are so many ways to get your business noticed by others. Select various techniques to promote your brand. The more people know, the more likely they are to come to you.