There’s a new Middlebury alumni-led fashion endeavor in the works, and if you haven’t heard about it, you definitely should. While recent regulations have spurred many of us to criticize Middlebury campus traditions (or lack thereof), Ryan Brewster ’14 is determined to do the opposite, reviving and celebrating what Midd traditions we do retain through creative design. Enter Ron’s Closet Apparel Company.
The ethos is simple. As Ryan explains:
Ron’s Closet Apparel Company aims to capture the spirit of Middlebury through graphic and clothing design. Channeling the innocent desires of a “Proctor Crush” or the unabashed disrobing that is “Like a Prayer,” our products are informed by the timeless themes that define our wacky, yet endearing culture.
Community. Tradition. Self-Expression. These are the core principles of Ron’s Closet, and embody the ethos of a brand created by and for Middlebury students. Consistent with these values, everything we produce will be sold at the cost of printing (i.e. we don’t care about profit), and any money that is contributed on top will be set aside for local charities.
Sounds pretty cool, and the designs (some featured above) are pretty awesome. After freshman year it seems we all get a bit sick of sporting that classic Middlebury sweatshirt, the emblem of college acceptance purchased within minutes of receiving the big envelope in the mail. This being said, there’s undoubtedly value in identifying with the aspects of our institution we do like, and Ron’s Closet designs provide a platform to do so, it’s mission being “to create apparel that is inspired by the lifestyle and pulse of Middlebury College.”
Plus, because Ron’s Closet is not profit-driven, you can feel good about your investment, knowing any surplus money will be donated to local charities. The company will be using the crowd-funding site Tee Spring, where shirts can be ordered individually on the basis of separate campaigns. Products will be printed and shipped once the minimum threshold of buyers is reached. More information regarding Tee Spring policies can be found here.
Ryan writes in to reinforce that Ron’s Closet is currently recruiting graphic designers (or any creative minds) who are interested in contributing to our collection. An additional arm of Ron’s Closet is that of a pro bono design service for events/organizations/you name it seeking branding and marketing materials. Among recent collaborators have included the Student Government Association, the Middlebury College Emergency Medical Services and the Islamic Society of Middlebury College.
Sounds like this start-up could really take off, so it could be a smart move to get involved fast. Contact firstname.lastname@example.org for information! And, to learn more about the project, check out Ron’s Closet Facebook page here.
P.S.: Ryan, middbeat would certainly love our own design!